Media And Public Relations

This practical marketing and sales workshop develops knowledge, judgement and workplace application in media and public relations. Participants explore good-practice principles, work through realistic examples and practise tools that can be adapted to their own roles and organisations.

The workshop emphasises active participation, reflection and transfer of learning. Facilitators can contextualise examples, exercises and discussion around the organisation's policies, industry, workforce and operating environment.

• Explain the key principles associated with stakeholder and media landscape.
• Apply practical tools and techniques for key messages and story development.
• Use media releases and briefing materials to support better workplace decisions and outcomes.
• Recognise common risks, barriers and good practices relating to interview preparation and spokesperson skills.
• Develop a practical approach to issues and crisis communication that can be used after the workshop.

Sales, marketing, customer-facing and business-development professionals, supervisors and anyone responsible for attracting, serving or retaining customers.

• Stakeholder and media landscape
• Key messages and story development
• Media releases and briefing materials
• Interview preparation and spokesperson skills
• Issues and crisis communication
• Monitoring reputation and evaluating coverage